How Go Funnel Works

The pieces of the platform and what each one does — from the tracking script on your site to the numbers on your dashboard. Pick a topic to dive in.

First-Party Tracking

How the Go Funnel tracking script captures visits, sessions, and ad attribution data on your site.

Integrations

The payment, CRM, scheduling, form, and ad platforms Go Funnel connects to natively.

Conversion Routing

How events from your funnel become conversions on Meta and Google, and updates in your CRM.

Dashboards & Metrics

The KPI engine behind Go Funnel's dashboards — funnel, ad, and attribution metrics in one place.

Ads Manager Overlay

The Chrome extension that shows Go Funnel's numbers inside Meta Ads Manager.

Call Intelligence

How sales calls, recordings, and outcomes connect back to the ads that produced them.

Zoom Integration

How to add, use, and remove the Zoom integration — connect your Zoom account so Go Funnel can match cloud recordings to sales calls, score transcripts, and track webinar attendance.

Want to see it on your data? Book a call and we'll walk you through the platform.