For E-Commerce Founders
You built a great product. Now you need to know your real customer acquisition cost, which channels actually drive purchases, and where to invest your next dollar. Go Funnel shows you all of it.
Built for DTC brand founders and e-commerce operators
These problems cost you money every day
Meta says your CAC is $25 but your unit economics don't work unless it's under $20. You suspect the real number is $35 and you're scaling a money-losing machine.
You launched on TikTok, Google, and Meta simultaneously and have no idea which channel is actually driving purchases versus just getting credit for them.
Your Shopify revenue is up 30% but your ad spend is up 50%. You can't tell if the growth is coming from ads or organic because everything is tangled together.
You're spending $5K/month on retargeting and your ROAS looks amazing, but you suspect those customers would have bought anyway. You just can't prove it.
Every attribution tool you've tried either costs $2K/month, requires a data engineer to set up, or gives you the same inflated numbers the platforms already show.
How Go Funnel helps
Shopify-reconciled attribution
Go Funnel matches every ad click to actual Shopify orders. See your real conversion rate and revenue per campaign, not platform estimates.
True CAC by channel
Know your real customer acquisition cost for Meta, Google, TikTok, email, and organic. Stop scaling channels that look good but lose money.
Scale the winners
Identify which campaigns have room to grow and which ones have hit saturation. Increase spend on proven winners with confidence.
New vs. returning attribution
See which campaigns drive new customers versus retargeting existing ones. Stop paying to acquire customers you already have.
Product-level attribution
Know which ads drive sales for which products. Optimize your creative strategy based on what people actually buy, not what they click.
Founder-friendly dashboard
No data engineering required. Connect Shopify and your ad accounts in 15 minutes. See your real numbers within 24 hours.
Stop guessing.
Start measuring.
Connect your ad accounts in 15 minutes. See your real attribution data in 24 hours.