Server-side tracking that survives everything
iOS 14. Ad blockers. Cookie deprecation. Go Funnel captures what browser-based tools miss. Brands using server-side tracking see 20-40% more attributed conversions.
Survives iOS 14 and ATT
Apple's App Tracking Transparency killed browser-based pixels. Go Funnel fires from your server, not the user's browser — so consent prompts don't erase your data.
Ad blockers can't touch it
30%+ of your visitors block client-side scripts. Server-side events travel directly from your backend to ad platforms. No JavaScript, no blocking, no blind spots.
Cookie deprecation? Handled.
Third-party cookies are dying. Go Funnel uses first-party server events and deterministic matching to maintain accurate attribution without relying on cookies.
First-party data you own
Your tracking data lives on your infrastructure. No third-party intermediaries, no data sharing with competitors, and full compliance with GDPR and CCPA.
20-40% more conversions captured
Brands switching to server-side tracking consistently see 20-40% more attributed conversions. That's not new revenue — it's revenue you were already generating but couldn't see.
Enterprise-grade reliability
99.99% uptime SLA. Redundant event queues ensure zero data loss even during traffic spikes. Events process in under 200ms.
Stop guessing.
Start measuring.
Connect your ad accounts in 15 minutes. See your real attribution data in 24 hours.