See the full customer journey
Last-click attribution is a participation trophy for the last ad someone saw. Go Funnel credits every touchpoint that actually influenced the purchase.
Every touchpoint gets credit
Last-click attribution is a participation trophy for the last ad someone saw. Go Funnel credits the blog post, the retargeting ad, and the email that actually moved the needle.
Full journey visualization
See the exact path each customer took from first touch to purchase. Identify the sequences that convert and the drop-off points that don't.
Multiple attribution models
Linear, time-decay, position-based, data-driven — switch between models in one click. Compare how different models value your channels to find the truth.
Cross-device, cross-channel
Customers don't stay on one device. Go Funnel stitches together mobile, desktop, and tablet interactions into a single unified journey per user.
Channel-level revenue attribution
Stop arguing about which channel drives revenue. See exactly how much revenue each platform, campaign, and ad set actually generated — backed by real sales data.
Assisted conversion reporting
Some channels start the journey, others close it. Go Funnel shows assist values so you don't cut the campaigns that make your closers possible.
Stop guessing.
Start measuring.
Connect your ad accounts in 15 minutes. See your real attribution data in 24 hours.